“Either write something worth reading or do something worth writing about.” – Benjamin Franklin
New Year ‘2022 is just around the corner, bringing in a new dawn and new opportunities. The past two years have seen a rise in remote work culture more than ever before. So this is the best time to explore the hottest kid on the block, a new breed in the digital jungle – The Digital Marketing Freelancer.
Digital Marketing is simply using digital tools to reach out to your target audience to educate them and spread awareness about your Products and Services at the right time, through the right medium.
Freelancer is an independent professional who provides services required by business owners, entrepreneurs, startups, companies to fulfill various business requirements.
Digital Marketing Freelancer is a specialist who provides digital marketing services to business owners, agencies, and organizations using digital media to create, manage, market, and sell products and services to their target audience.
“Stop Selling, Start Helping.” – Zig Ziglar, Author and Motivational Speaker
Services Provided by a Digital Marketing Freelancer
Digital Marketing Freelancer Services is a combination of various digital marketing activities to add value and help grow a business.
Let’s explore digital marketing freelancer services:
- Content Marketing
Content marketing can be broken down into three phases – Strategy, Creation, and Distribution. In the Strategy phase, you map out a content plan by figuring out the type of content that will attract the target audience, keep them engaged and encourage them to take action, such as subscribe to a newsletter, buy a product or service or follow on social media.
Next is Content Creation, wherein you create content using various media that is writing blog posts, website copy, eBooks, landing pages creating Videos, etc.
Moving on to Content Distribution, which entails the promotion of content to drive traffic, post on social media, reaching out to bloggers to collaborate
- Blog Setup
Setting up and managing a blog is the base of digital marketing activities. A Blog is a traditional yet very powerful tool for digital marketing activities. You can create a display of relevant content to attract your audience and keep them engaged.
There are various platforms to set up a Blog on, but the hottest and most widely used is the WordPress CMS. Setting up and managing a WordPress blog is a powerful skill any digital marketing freelancer should master.
- Social Media
Social media is yet another powerful tool for any business, but only if you know to use it right. You can build a tribe around your product and services, keep it engaged by providing value, and nurture it into a strong customer base for your client’s business.
- Lead Generation
Leads are the life and blood of any business. A business thrives on fresh leads and on repeat customers. Current customers are powerful leads for future products and services. Again, generating and nurturing leads into customers is a very important digital marketing service a freelancer can provide.
- SEO – Search Engine Optimisation
Ranking on Google’s first page is SEO magic. Digital Marketing Freelancer conducts keyword research, on-page and off-page optimization, backlink building to help with the website ranking. Businesses are investing more in SEO activities because smart customers research products and services before making a purchase.
- Paid Advertising
Unless you live under a rock, you can’t miss catching a Facebook Ad while you socialize or a Google Ad while you are on your research spree. Digital Marketing Freelancer strategize, set up, and run paid ads for clients to attract new leads and build the customer base.
- Email Marketing
Email marketing is a digital marketing activity to capture leads and direct them through a funnel to transform them from followers to customers. Digital marketing freelancers can devise email marketing strategies that churn out conditional content customized to individual customers, all by utilizing the power of automation provided by email marketing tools.
The ultimate goal of all digital marketing activities is generating sales for your client. A digital marketing freelancer combines all the tools of the trade with strategies to achieve this ultimate goal.
- Digital Analytics
The end goal of digital marketing activities is to get results. Digital marketing freelancer keeps track of metrics by utilizing digital analytic tools like Google Analytics to measure the volume of traffic to the client’s website. You also need to keep track of leads generated, active subscribers, sales conversions, Ad conversion rate etc.
A Typical Work Day in the Life of Digital Marketing Freelancer
I’m sure you have wondered what a workday might look like for a digital marketing freelancer given that the profession requires juggling multiple hats in tandem.
So a typical day in the life of a digital marketing freelancer might include performing most of these activities –
- Devising digital marketing strategies
- Generate monthly reports for clients
- Write blog content
- Create promotional content
- Create eBooks, Presentations
- Conduct Webinars
- Design Infographics
- Create and distribute Newsletters
- Building marketing funnels
- Update funnels & CTAs to improve conversions
- Setup and run Facebook Ads & Google Ads
- Carry out SEO activities
- Build Backlinks
- Initiating Sales call
- Onboarding new clients
- Meeting clients to discuss strategies
Digital Marketing Freelancer Income
Digital Marketing Freelancer Income depends on the volume of projects, niche, and skillset or expertise. Following are the minimum rates.
- Audience Research – Rs.10000
- Website – Rs.20,000 and upwards based on client requirements and customization
- SEO, Facebook Ads, Google Ads – Rs. 20000 to Rs. 50000 per month
- Copywriting – Rs.5000 to Rs. 10000
- Marketing Automation – Rs.5000 to Rs. 10000
You can upskill with continuous learning and upscale your rates as per expertise that you will gradually gain.
Where to find Digital Marketing Freelancer Projects?
- Self Promotion: Build a Digital Marketing Freelancer Portfolio WordPress website and blog, and share it with your leads.
- Facebook Groups
- People Per Hour
How to learn Digital Marketing Freelancer Skills?
- Self Learning – Set up a WordPress Blog, start writing, creating content. Find digital marketing blogs on google, videos on youtube.
- Find a Mentor and enroll in a result-oriented course such as DDIP.
Digital Marketing Freelancer Lifestyle
Freelancers are free birds. They set their own time to work, set their own rates, choose the place to work from, decide on what projects to take, which client to cater to. Freelancing is all about choice, you can either work on-site or remotely.
I’m sure you have heard about the Digital Nomad lifestyle. If you love traveling and are able to generate enough income, you can take your work wherever you want and explore the world.
New Breed of Digital Marketing Professionals
My mentor Deepak Kanakaraju of DigitalDeepak.com is on a mission to create a new breed of Digital Marketing Professionals, by providing quality education and focusing on practical application through his unique course DDIP – Digital Deepak Internship Program. DDIP is a perfect blend of Theory and Practical Application of Knowledge spiced up with a Reward system that makes learning digital marketing much more interesting.
Meet some of my fellow Batchmates and Interns of DDIP Batch 15
- Omkar Naidu – SEO Content Writer – https://onaidu.com/
- Rashmi Gupta – Content Writer – https://rashmijgupta.com/
- Amlan Nath – https://amlannath.com/
- Farhan Halim – https://farhanhalim.com/
- Hemanth Kumar – Watercolour & Pencil Sketch Artist – https://hemanthkumargr.com/blog/
- Mazcis Vijay Alosis – QA & Software Testing – https://stepstoqa.com/home/